Privacy policy

Last Updated: 22 July 2025

BOSS Apparel AU operates this online store and website, including all related content, products, services, tools and features (collectively referred to as “our Services”). We're an Australian business, and our online store is powered by Shopify, which helps us provide a seamless shopping experience to you.

This Privacy Policy outlines how we collect, use, and share your personal information when you visit our site, shop with us, or otherwise interact with us. If there’s ever a conflict between this Privacy Policy and our Terms of Service, this policy will apply in relation to your personal information.

By using our Services, you agree that you’ve read and understood how your information is collected and used in line with this Privacy Policy.

What Personal Information We Collect

“Personal information” means any details or data that can identify you or be reasonably linked to you. We may collect and use the following types of personal information:

Contact details: such as your full name, address, email, and phone number
Payment information: including card details and transaction history
Account info: like your username, password, and preferences
Purchase and transaction data: what you add to cart, wishlist or buy, as well as returns and exchanges
Customer support interactions: including any messages you send us
Device and browsing info: such as your IP address, browser type, and how you interact with our website
Usage data: e.g., how often you visit our site, what pages you view, and how you engage with our Services

How We Collect Your Information

We collect your information in several ways, including:

Directly from you: when you place an order, create an account, sign up for emails or contact us
Automatically through the website: via cookies and similar technologies that track how you use our Services
From third-party providers: including Shopify and other partners we use for payments, analytics, fulfilment, and marketing
From partners or public sources, where allowed by law

Why We Use Your Personal Information

We collect and use your information for the following purposes:

To provide and personalise our Services: This includes processing orders, sending updates, creating a tailored shopping experience, and managing your account
Marketing and promotions: Sending you relevant emails or showing you online ads (you can opt out any time)
Security and fraud prevention: Keeping your account safe and detecting unauthorised activity
Customer service: To respond to your questions, requests, or concerns
Legal compliance: Meeting obligations under Australian law or responding to lawful requests by authorities

Sharing Your Information

We may share your information in the following situations:

With Shopify and other service providers that help us operate our store (e.g., payment processors, shipping partners)
With advertising and marketing partners, such as Google or Meta, to show you relevant ads – subject to your opt-out preferences
Where you’ve given permission, such as when using third-party logins or integrations
With affiliated businesses, if relevant
If required by law, or in connection with a business transfer or legal process (e.g., a merger, sale, or insolvency)

Shopify and Your Data

Our store is hosted on Shopify, which helps us securely manage your orders, payments, and data. Shopify may also collect and use your personal information to improve its platform. This means your information may be processed outside Australia (e.g., in Canada, the US, or EU countries).

To learn how Shopify uses your data, or to manage your privacy choices with Shopify directly, visit: Shopify Privacy Policy

Third-Party Links

We may link to third-party sites or social media platforms. These are outside our control, and we’re not responsible for their privacy practices. Please check their policies if you visit or interact with those sites.

Children’s Privacy

Our Services aren’t intended for children under 16. We don’t knowingly collect personal information from minors. If you’re a parent or guardian and believe your child has shared information with us, please get in touch so we can remove it.

Security and Data Retention

While we take reasonable steps to secure your data, no method of transmission or storage is 100% secure. We encourage you to keep your account login details private and use strong passwords.

We only keep your personal information as long as needed – for your account, transactions, to comply with legal obligations, or to resolve disputes.

Your Rights (Australia)

As an Australian consumer, you have rights under the Privacy Act 1988 (Cth), including:

The right to access your personal information
The right to correct inaccuracies
The right to make a complaint about how your data is handled

To exercise any of these rights, please email us at: info@bossapparelau.com

If you're not happy with our response, you can contact the Office of the Australian Information Commissioner (OAIC) via www.oaic.gov.au

International Transfers

Your data may be stored or processed outside of Australia, including in countries with different privacy protections. Where this applies, we take steps to ensure your information is treated securely and in line with Australian privacy laws.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll update the “Last Updated” date and, if necessary, notify you of major changes via email or our website.